Our Mission
We believe every sales rep deserves access to world-class coaching — not just the top performers. Call Coach levels the playing field with AI that coaches in real time, scores every call, and helps teams improve systematically.
Born from the real-world experience of running high-volume outbound sales teams, Call Coach addresses the gaps that traditional training and call recording tools leave behind.
Who We Are
Ad-tivity is a performance marketing and technology company specialising in sales enablement tools. We work with B2B companies across the UK, US, and Middle East to build systems that drive revenue.
Call Coach is our flagship product — designed for sales managers, team leads, and revenue leaders who want to coach at scale without listening to hours of recordings.